Cita APA (7a ed.)

Kirkpatrick, C. (1964). Advertising: Mass communication in marketing. Woughton Mittlin.

Cita Chicago Style (17a ed.)

Kirkpatrick, C. Advertising: Mass Communication in Marketing. New York: Woughton Mittlin, 1964.

Cita MLA (9a ed.)

Kirkpatrick, C. Advertising: Mass Communication in Marketing. Woughton Mittlin, 1964.