Kirkpatrick, C. (1964). Advertising: Mass communication in marketing. Woughton Mittlin.
Style de citation Chicago (17e éd.)Kirkpatrick, C. Advertising: Mass Communication in Marketing. New York: Woughton Mittlin, 1964.
Style de citation MLA (9e éd.)Kirkpatrick, C. Advertising: Mass Communication in Marketing. Woughton Mittlin, 1964.
Attention : ces citations peuvent ne pas être correctes à 100%.