Kirkpatrick, C. (1964). Advertising: Mass communication in marketing. Woughton Mittlin.
Citazione stile Chigago Style (17a edizione)Kirkpatrick, C. Advertising: Mass Communication in Marketing. New York: Woughton Mittlin, 1964.
Citatione MLA (9a ed.)Kirkpatrick, C. Advertising: Mass Communication in Marketing. Woughton Mittlin, 1964.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.