Kirkpatrick, C. (1964). Advertising: Mass communication in marketing. Woughton Mittlin.
Chicagoスタイル(17版)引用形式Kirkpatrick, C. Advertising: Mass Communication in Marketing. New York: Woughton Mittlin, 1964.
MLA(9版)引用形式Kirkpatrick, C. Advertising: Mass Communication in Marketing. Woughton Mittlin, 1964.
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