APA-ийн эшлэл(7 дахь хэвлэлт)

Kirkpatrick, C. (1964). Advertising: Mass communication in marketing. Woughton Mittlin.

Чикаго-гийн эшлэл (17 дахь хэвлэлт)

Kirkpatrick, C. Advertising: Mass Communication in Marketing. New York: Woughton Mittlin, 1964.

MLA -ийн эшлэл (9 дэх хэвлэлт)

Kirkpatrick, C. Advertising: Mass Communication in Marketing. Woughton Mittlin, 1964.