Kirkpatrick, C. (1964). Advertising: Mass communication in marketing. Woughton Mittlin.
Chicago Style (17. basım) AtıfKirkpatrick, C. Advertising: Mass Communication in Marketing. New York: Woughton Mittlin, 1964.
MLA (9th ed.) AtıfKirkpatrick, C. Advertising: Mass Communication in Marketing. Woughton Mittlin, 1964.
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