Malhotra, N. K. (2005). Marketing Research: An applied orientation (4th edn.). PHI.
Cita Chicago Style (17a ed.)Malhotra, Naresh K. Marketing Research: An Applied Orientation. 4th edn. Delhi: PHI, 2005.
Cita MLA (9a ed.)Malhotra, Naresh K. Marketing Research: An Applied Orientation. 4th edn. PHI, 2005.
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