Lovelock, C. (2001). Services marketing: People ,technology,strategy. Addison Wesley Longman.
Style de citation Chicago (17e éd.)Lovelock, Christopher. Services Marketing: People ,technology,strategy. Delhi: Addison Wesley Longman, 2001.
Style de citation MLA (9e éd.)Lovelock, Christopher. Services Marketing: People ,technology,strategy. Addison Wesley Longman, 2001.
Attention : ces citations peuvent ne pas être correctes à 100%.