APA-referens (7:e uppl.)

Ries, A. (1999). The 22 immutable laws of branding. Harper Collins.

Chicago-referens (17:e uppl.)

Ries, Al. The 22 Immutable Laws of Branding. London: Harper Collins, 1999.

MLA-referens (9:e uppl.)

Ries, Al. The 22 Immutable Laws of Branding. Harper Collins, 1999.