APA (7th ed.) Citation

Pringle, H. (2009). Brand immortality: How brands can live long and proper. Kogan Page.

Chicago Style (17th ed.) Citation

Pringle, Hamish. Brand Immortality: How Brands Can Live Long and Proper. London: Kogan Page, 2009.

MLA (9th ed.) Citation

Pringle, Hamish. Brand Immortality: How Brands Can Live Long and Proper. Kogan Page, 2009.

Warning: These citations may not always be 100% accurate.