APA (7th ed.) Citation

Parasuraman, A. (2004). Marketing research. Biztantra.

Chicago Style (17th ed.) Citation

Parasuraman, A. Marketing Research. New Delhi: Biztantra, 2004.

MLA (9th ed.) Citation

Parasuraman, A. Marketing Research. Biztantra, 2004.

Warning: These citations may not always be 100% accurate.