Cita APA (7th ed.)

Kulkarni, M. (2004). Marketing research (4th rev.). Everest.

Cita Chicago (17th ed.)

Kulkarni, M. Marketing Research. 4th rev. Pune: Everest, 2004.

Cita MLA (9th ed.)

Kulkarni, M. Marketing Research. 4th rev. Everest, 2004.