Rapp, S. (1987). Maximarketing: The new direction in advertising. McGraw Hill.
Chicago Style (17th ed.) CitationRapp, Stan. Maximarketing: The New Direction in Advertising. NewYork: McGraw Hill, 1987.
MLA (9th ed.) CitationRapp, Stan. Maximarketing: The New Direction in Advertising. McGraw Hill, 1987.
Warning: These citations may not always be 100% accurate.