APA način citiranja (7. izdanje)

Rapp, S. (1987). Maximarketing: The new direction in advertising. McGraw Hill.

Čikaški stil citiranja (17. izdanje)

Rapp, Stan. Maximarketing: The New Direction in Advertising. NewYork: McGraw Hill, 1987.

MLA način citiranja (9. izdanje)

Rapp, Stan. Maximarketing: The New Direction in Advertising. McGraw Hill, 1987.