Rapp, S. (1987). Maximarketing: The new direction in advertising. McGraw Hill.
芝加哥风格引文Rapp, Stan. Maximarketing: The New Direction in Advertising. NewYork: McGraw Hill, 1987.
MLA引文Rapp, Stan. Maximarketing: The New Direction in Advertising. McGraw Hill, 1987.
警告：这些引文格式不一定是100％准确.