Mohan, M. (1989). Advertising management: Concepts and cases. T M H.
Chicago Style (17th ed.) CitationMohan, Mahendra. Advertising Management: Concepts and Cases. New Delhi: T M H, 1989.
MLA (9th ed.) CitationMohan, Mahendra. Advertising Management: Concepts and Cases. T M H, 1989.
Warning: These citations may not always be 100% accurate.