Cita APA (7a ed.)

Mohan, M. (1989). Advertising management: Concepts and cases. T M H.

Cita Chicago Style (17a ed.)

Mohan, Mahendra. Advertising Management: Concepts and Cases. New Delhi: T M H, 1989.

Cita MLA (9a ed.)

Mohan, Mahendra. Advertising Management: Concepts and Cases. T M H, 1989.