Style de citation APA (7e éd.)

Mohan, M. (1989). Advertising management: Concepts and cases. T M H.

Style de citation Chicago (17e éd.)

Mohan, Mahendra. Advertising Management: Concepts and Cases. New Delhi: T M H, 1989.

Style de citation MLA (9e éd.)

Mohan, Mahendra. Advertising Management: Concepts and Cases. T M H, 1989.