APA-referens (7:e uppl.)

Mohan, M. (1989). Advertising management: Concepts and cases. T M H.

Chicago-referens (17:e uppl.)

Mohan, Mahendra. Advertising Management: Concepts and Cases. New Delhi: T M H, 1989.

MLA-referens (9:e uppl.)

Mohan, Mahendra. Advertising Management: Concepts and Cases. T M H, 1989.