APA-referens (7:e uppl.)

Kumar, M. (2003). Strategic marketing in the gobal economy. Excel.

Chicago-referens (17:e uppl.)

Kumar, Manoj. Strategic Marketing in the Gobal Economy. New Delhi: Excel, 2003.

MLA-referens (9:e uppl.)

Kumar, Manoj. Strategic Marketing in the Gobal Economy. Excel, 2003.