Cita APA (7th ed.)

Sengupta, S. (2005). Brand positioning: Strategies for competitive advantage (2nd.). Tata McGraw Hill.

Cita Chicago (17th ed.)

Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. 2nd. New Delhi: Tata McGraw Hill, 2005.

Cita MLA (9th ed.)

Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. 2nd. Tata McGraw Hill, 2005.