APA način citiranja (7. izdanje)

Sengupta, S. (2005). Brand positioning: Strategies for competitive advantage (2nd.). Tata McGraw Hill.

Čikaški stil citiranja (17. izdanje)

Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. 2nd. New Delhi: Tata McGraw Hill, 2005.

MLA način citiranja (9. izdanje)

Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. 2nd. Tata McGraw Hill, 2005.