Citazione Stile APA (7a Edizione)

Sengupta, S. (2005). Brand positioning: Strategies for competitive advantage (2nd.). Tata McGraw Hill.

Citazione stile Chigago Style (17a edizione)

Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. 2nd. New Delhi: Tata McGraw Hill, 2005.

Citatione MLA (9a ed.)

Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. 2nd. Tata McGraw Hill, 2005.