Cita APA (7a ed.)

Duncaqn, T. (2005). Principles of advertising and IMC (2nd.). Mc Graw Hill Irwin.

Cita Chicago Style (17a ed.)

Duncaqn, Tom. Principles of Advertising and IMC. 2nd. Boston: Mc Graw Hill Irwin, 2005.

Cita MLA (9a ed.)

Duncaqn, Tom. Principles of Advertising and IMC. 2nd. Mc Graw Hill Irwin, 2005.