APA-viite (7. p.)

Duncaqn, T. (2005). Principles of advertising and IMC (2nd.). Mc Graw Hill Irwin.

Chicago-viite (17. p.)

Duncaqn, Tom. Principles of Advertising and IMC. 2nd. Boston: Mc Graw Hill Irwin, 2005.

MLA-viite (9. p.)

Duncaqn, Tom. Principles of Advertising and IMC. 2nd. Mc Graw Hill Irwin, 2005.