Lua APA (7ú heag.)

Duncaqn, T. (2005). Principles of advertising and IMC (2nd.). Mc Graw Hill Irwin.

Lua i Stíl Chicago (17ú heag.)

Duncaqn, Tom. Principles of Advertising and IMC. 2nd. Boston: Mc Graw Hill Irwin, 2005.

Lua MLA (9ú heag.)

Duncaqn, Tom. Principles of Advertising and IMC. 2nd. Mc Graw Hill Irwin, 2005.

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