APA (7th ed.) Citation

Barton, R. (1970). Handbook of Advertising Management (1st.). McGraw Hill.

Chicago Style (17th ed.) Citation

Barton, Roger. Handbook of Advertising Management. 1st. New York: McGraw Hill, 1970.

MLA (9th ed.) Citation

Barton, Roger. Handbook of Advertising Management. 1st. McGraw Hill, 1970.