Cita APA (7a ed.)

Barton, R. (1970). Handbook of Advertising Management (1st.). McGraw Hill.

Cita Chicago Style (17a ed.)

Barton, Roger. Handbook of Advertising Management. 1st. New York: McGraw Hill, 1970.

Cita MLA (9a ed.)

Barton, Roger. Handbook of Advertising Management. 1st. McGraw Hill, 1970.