APA-referens (7:e uppl.)

Barton, R. (1970). Handbook of Advertising Management (1st.). McGraw Hill.

Chicago-referens (17:e uppl.)

Barton, Roger. Handbook of Advertising Management. 1st. New York: McGraw Hill, 1970.

MLA-referens (9:e uppl.)

Barton, Roger. Handbook of Advertising Management. 1st. McGraw Hill, 1970.