Cita APA (7th ed.)

Kotler, P. (2006). Principles of Marketing (11th edn.). prentic hall of india.

Cita Chicago (17th ed.)

Kotler, Philip. Principles of Marketing. 11th edn. New Delhi: prentic hall of india, 2006.

Cita MLA (9th ed.)

Kotler, Philip. Principles of Marketing. 11th edn. prentic hall of india, 2006.