APA-viite (7. p.)

Kotler, P. (2006). Principles of Marketing (11th edn.). prentic hall of india.

Chicago-viite (17. p.)

Kotler, Philip. Principles of Marketing. 11th edn. New Delhi: prentic hall of india, 2006.

MLA-viite (9. p.)

Kotler, Philip. Principles of Marketing. 11th edn. prentic hall of india, 2006.