Kotler, P. (2006). Principles of Marketing (11th edn.). prentic hall of india.
Style de citation Chicago (17e éd.)Kotler, Philip. Principles of Marketing. 11th edn. New Delhi: prentic hall of india, 2006.
Style de citation MLA (9e éd.)Kotler, Philip. Principles of Marketing. 11th edn. prentic hall of india, 2006.
Attention : ces citations peuvent ne pas être correctes à 100%.