Mathur, U. (2006). Strategic marketing management: Text and cases. Macmillan India Ltd.
Chicago Style (17th ed.) CitationMathur, U.C. Strategic Marketing Management: Text and Cases. Delhi: Macmillan India Ltd, 2006.
MLA (9th ed.) CitationMathur, U.C. Strategic Marketing Management: Text and Cases. Macmillan India Ltd, 2006.
Warning: These citations may not always be 100% accurate.