Cita APA (7th ed.)

Mathur, U. (2006). Strategic marketing management: Text and cases. Macmillan India Ltd.

Cita Chicago (17th ed.)

Mathur, U.C. Strategic Marketing Management: Text and Cases. Delhi: Macmillan India Ltd, 2006.

Cita MLA (9th ed.)

Mathur, U.C. Strategic Marketing Management: Text and Cases. Macmillan India Ltd, 2006.