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Dyfyniad Arddull ChicagoMathur, U.C. Strategic Marketing Management: Text and Cases. Delhi: Macmillan India Ltd, 2006.
Dyfyniad MLAMathur, U.C. Strategic Marketing Management: Text and Cases. Macmillan India Ltd, 2006.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.