APA (7th ed.) Citation

Mathur, U. (2006). Strategic marketing management: Text and cases. Macmillan India Ltd.

Chicago Style (17th ed.) Citation

Mathur, U.C. Strategic Marketing Management: Text and Cases. Delhi: Macmillan India Ltd, 2006.

MLA (9th ed.) Citation

Mathur, U.C. Strategic Marketing Management: Text and Cases. Macmillan India Ltd, 2006.