Cita APA (7a ed.)

Mathur, U. (2006). Strategic marketing management: Text and cases. Macmillan India Ltd.

Cita Chicago Style (17a ed.)

Mathur, U.C. Strategic Marketing Management: Text and Cases. Delhi: Macmillan India Ltd, 2006.

Cita MLA (9a ed.)

Mathur, U.C. Strategic Marketing Management: Text and Cases. Macmillan India Ltd, 2006.