Lua APA (7ú heag.)

Mathur, U. (2006). Strategic marketing management: Text and cases. Macmillan India Ltd.

Lua i Stíl Chicago (17ú heag.)

Mathur, U.C. Strategic Marketing Management: Text and Cases. Delhi: Macmillan India Ltd, 2006.

Lua MLA (9ú heag.)

Mathur, U.C. Strategic Marketing Management: Text and Cases. Macmillan India Ltd, 2006.

Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.