APA način citiranja (7. izdanje)

Mathur, U. (2006). Strategic marketing management: Text and cases. Macmillan India Ltd.

Čikaški stil citiranja (17. izdanje)

Mathur, U.C. Strategic Marketing Management: Text and Cases. Delhi: Macmillan India Ltd, 2006.

MLA način citiranja (9. izdanje)

Mathur, U.C. Strategic Marketing Management: Text and Cases. Macmillan India Ltd, 2006.