Mathur, U. (2006). Strategic marketing management: Text and cases. Macmillan India Ltd.
Chicago-čujuhus (17. p.)Mathur, U.C. Strategic Marketing Management: Text and Cases. Delhi: Macmillan India Ltd, 2006.
MLA-čujuhus (9. p.)Mathur, U.C. Strategic Marketing Management: Text and Cases. Macmillan India Ltd, 2006.
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