Suresh, K. (2005). Brand portfolio management: Concepts and applications. ICFAI University Press.
Cita Chicago (17th ed.)Suresh, K. Brand Portfolio Management: Concepts and Applications. Hyderabad: ICFAI University Press, 2005.
Cita MLA (9th ed.)Suresh, K. Brand Portfolio Management: Concepts and Applications. ICFAI University Press, 2005.
Atenció: Aquestes cites poden no estar 100% correctes.