Cundiff, E. (1974). Fundamentals of modern marketing (2nd.). Prentice Hall.
Chicago Style (17th ed.) CitationCundiff, E. Fundamentals of Modern Marketing. 2nd. Delhi: Prentice Hall, 1974.
MLA (9th ed.) CitationCundiff, E. Fundamentals of Modern Marketing. 2nd. Prentice Hall, 1974.
Warning: These citations may not always be 100% accurate.