Cita APA (7th ed.)

Pride, W. (2005). Marketing: Concepts and strategies (12th.). Biztantra.

Cita Chicago (17th ed.)

Pride, William. Marketing: Concepts and Strategies. 12th. New Delhi: Biztantra, 2005.

Cita MLA (9th ed.)

Pride, William. Marketing: Concepts and Strategies. 12th. Biztantra, 2005.