APA-viite (7. p.)

Pride, W. (2005). Marketing: Concepts and strategies (12th.). Biztantra.

Chicago-viite (17. p.)

Pride, William. Marketing: Concepts and Strategies. 12th. New Delhi: Biztantra, 2005.

MLA-viite (9. p.)

Pride, William. Marketing: Concepts and Strategies. 12th. Biztantra, 2005.