Cita APA (7th ed.)

Schultz, D. E. &. O. (1992). Strategic Advertising Campaigns. NTC Bus Books.

Cita Chicago (17th ed.)

Schultz, Don E & Others. Strategic Advertising Campaigns. [s.l]: NTC Bus Books, 1992.

Cita MLA (9th ed.)

Schultz, Don E & Others. Strategic Advertising Campaigns. NTC Bus Books, 1992.