Shankar, A. (2002). Essentials of advertising - S.Y.B.Com (7th.). Sheth.
Lua i Stíl Chicago (17ú heag.)Shankar, Amita. Essentials of Advertising - S.Y.B.Com. 7th. Mumbai: Sheth, 2002.
Lua MLA (9ú heag.)Shankar, Amita. Essentials of Advertising - S.Y.B.Com. 7th. Sheth, 2002.
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