APA-referens (7:e uppl.)

Shankar, A. (1999). Essentials of advertising - S.Y.B.Com (5th.). Sheth.

Chicago-referens (17:e uppl.)

Shankar, Amita. Essentials of Advertising - S.Y.B.Com. 5th. Mumbai: Sheth, 1999.

MLA-referens (9:e uppl.)

Shankar, Amita. Essentials of Advertising - S.Y.B.Com. 5th. Sheth, 1999.