Cita APA (7th ed.)

Shankar, A. (2001). Essentials of advertising - S.Y.B.Com (6th.). Sheth.

Cita Chicago (17th ed.)

Shankar, Amita. Essentials of Advertising - S.Y.B.Com. 6th. Mumbai: Sheth, 2001.

Cita MLA (9th ed.)

Shankar, Amita. Essentials of Advertising - S.Y.B.Com. 6th. Sheth, 2001.