Brand equity management

相似書籍

• Whats in a Brand: Building Brand Equity Through Adevertising
  由: Jones John Philip
  出版: (1998)
• The brand management checklist
  由: VanAuken, Brad
  出版: (2004)
• Brand equity management
  由: Martin, Paul
  出版: (2009)
• Advertising and integrated brand promotion
  由: OGuinn, Thomas C.
  出版: (2009)
• Advertising and Integrated Brand Promotion
  由: O'Guinn Thomas C
  出版: (2006)