Brand equity management

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Xehetasun bibliografikoak
Egile nagusia:	Martin, Paul
Formatua:	Liburua
Argitaratua:	New DElhi Global Vision 2009
Gaiak:	Advertising
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

Whats in a Brand: Building Brand Equity Through Adevertising
nork: Jones John Philip
Argitaratua: (1998)

The brand management checklist
nork: VanAuken, Brad
Argitaratua: (2004)

Brand equity management
nork: Martin, Paul
Argitaratua: (2009)

Advertising and integrated brand promotion
nork: OGuinn, Thomas C.
Argitaratua: (2009)

The 22 immutable laws of branding
nork: Ries, Al
Argitaratua: (1998)

The 22 immutable laws of branding
nork: Ries, Al
Argitaratua: (1999)

Brand communication: contemporary approaches
nork: Das, Naveen
Argitaratua: (2007)

Contemporary branding: practices and applications
nork: Raj, T. Venkar
Argitaratua: (2007)

Branding TV: principles and practices
nork: Natten, Alan
Argitaratua: (2005)

Advertising and Integrated Brand Promotion
nork: O'Guinn Thomas C
Argitaratua: (2006)

WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS
nork: JONES JOHN PHILIP
Argitaratua: (1986)

STRATEGIC BRAND MANAGEMENT
nork: KELLER KEVIN
Argitaratua: (1990)

MADISON AVENUE U S A:THE EXTRAORDINARY BUS. OF ADVT AND THE PEOPLE WO RUN IT
nork: MAYER MARTIN
Argitaratua: (1991)

MANAGING BRAND EQUITY
nork: AAKER DAVID
Argitaratua: (1991)

Managing brand equity
nork: Aaker , David
Argitaratua: (1996)

Managing brand equity
nork: Aaker, D

MANAGING BRAND EQUITY
nork: AAKER DAVID A.
Argitaratua: (1991)

MANAGING BRAND EQUITY
nork: AAKER DAVID A
Argitaratua: (1991)

Brand sense : build powerful brands through touch, taste, smell, sight, and sound
nork: Lindstrom, Martin
Argitaratua: (2005)

Living Brands
nork: Nadeau, Raymond A.
Argitaratua: (2007)

MANAGEMENT OF MANAGEMENT OR HOW MANAGERS REALLY MANAGE
nork: LAXMAN R K
Argitaratua: (1987)

Strategic Brand Communication Campaigns
nork: Shultz Don E
Argitaratua: (2001)

Advertising Management
nork: Jugenheimer, Donald
Argitaratua: (2009)

Advertising management
nork: Batra, Rajeev
Argitaratua: (1996)

Advertising management
nork: Rathore, B.S
Argitaratua: (2010)

Advertising management
nork: Jethwaney, Jaishri
Argitaratua: (2006)

Advertising management
nork: Batra, Rajiv
Argitaratua: (2005)

Advertising management
nork: Batra, Rajiv
Argitaratua: (2005)

Advertising management
nork: Batra, Rajiv
Argitaratua: (2004)

Advertising Management
nork: Mohan, Mahendra
Argitaratua: (1989)

FINANCIAL MANAGEMENT
nork: PUXTY ANTHONY G
Argitaratua: (1988)

Advertising and media management
nork: Devi, Meena
Argitaratua: (2009)

Strategic advertising management
nork: Percy, Larry
Argitaratua: (2005)

ENVIRONMENTAL BUSINESS MANAGEMENT
nork: NORTH KLAUS
Argitaratua: (1992)

JOINT MANAGEMENT COUNCILS
nork: MOOKHERJEE SURYA
Argitaratua: (1987)

INDIAN ETHOS IN MANAGEMENT
nork: GHOSH P K
Argitaratua: (1991)

EFFECTIVE SALES MANAGEMENT
nork: STRAFFORD JOHN
Argitaratua: (1986)

ADVERTISING,MANAGEMENT AND SOCIETY
nork: NISCOSIA FRANCESCO M
Argitaratua: (1974)

MANAGEMENT AND JOB PERFORMANCE
nork: SHARMA ANURADHA
Argitaratua: (1986)

Strategic Brand Communication Campaigns
nork: Schultz, Don E.
Argitaratua: (2001)